Award Winning Ottawa Event Planning

The Good, The Bad, and The Ugly: The Stylized Photoshoot

The Good, The Bad, and The Ugly: The Stylized Photoshoot

I will only see the beginning or end of a lot of things I am working on right now for my co-op placement during my time with ITM. I’m either jumping into a project that is partway completed or starting something new that I will never get to see the end results of because by that time my placement will be over. But there is one task that I was able to be there for the whole experience and it was so interesting to see how it began, how it was executed, and what the final product is.

Helping with a stylized photoshoot is so much fun and the upside to the one we did being a bit rushed was that I got to be there for all the steps for making it happen.

The planning began very shortly after I started at ITM Events and there was not much time to do it. In about ten days I helped with ideas, collecting props and décor pieces we needed, and scoping out the location of the shoot to get an idea of where and what we wanted photos taken of. The day we went to the farm to check things out was so cold. I expected my fall jacket to be enough to keep me warm, but I was mistaken. A lot of good ideas came out of that visit though and it snowballed into more ideas and inspiration. Then came the moving of the things we needed from Julia’s to the farm. Strategically piling and packing the back of the car took a good chunk of time, but it was amazing how much you can actually fit in there. The barrel was definitely the least pleasant thing to transport as you could still smell the alcohol in it and it was heavy and awkward and we think it leaked out into the car. The night before the photoshoot I had a task of collecting colourful leaves, which was very hard because the leaves were just starting to change. I went on a hike in the forest and collected what I could and I enjoyed having an excuse to go out for a walk and enjoy the crisp autumn air. I had my flowers, leaves, pinecones, and even a feather and I was hoping the weather network was correct in saying that it would not rain the next day.

Waking up early is never something I have enjoyed and even knowing I had a fun day ahead of me did not make me excited to get out of bed at 5am. But I managed to drag my butt out of bed and have a much needed cup of coffee. Yay, it wasn’t raining! This time I bundled up and threw my rain boots on and headed out. As soon as we got there the race was on to get everything set up and ready before our models (Melanie’s sister and brother-in-law) arrived. The set up entailed a lot of running back and forth and lifting heavy logs. You could say that I did not need a trip to the gym after that day and bundling up was not necessary because I took my jacket off less than an hour into it. There was even a chicken wandering around whose name was Lucey because she always got loose. How cute is that? It was all over so quickly because our models had to leave for work. Now it was waiting time. We wouldn’t get to see the pictures until a few weeks later.

Last week was the big reveal. The photos are beautiful! It is so cool to have the final results of the hard work we all put in. This was a project that I truly feel was a great learning experience and I will definitely remember, not only because of the pictures, but because it was a project that I got to see all the parts of and how every member of the ITM Team contributed and made all their different responsibilities, views, and ideas work together to create something great.

Analytical by nature, Julia excels at conceptualizing the vision for an event as well as managing details large and small. She is a strategic thinker who considers the lifespan impact of an event, taking great care to plan an event today so that it evolves into her clients’ vision of the event five years from now. Julia and her team also work closely with clients with long-running events to analyze the event’s strengths and challenges, and refresh the event to take it to the next level. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.


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