Award Winning Ottawa Event Planning

The Good, The Bad, and The Ugly: My Introduction

As a senior in high school I am expected to know what I want to do with my future, have a mapped out plan of which post-secondary schools I will attend, and apply to them in the next few months for the exact courses I wish to take to get me to my coveted dream job. If there is a high school student out there who has all that under control, I have yet to meet them. How are we supposed to know what our passions are and what our dream job will entail? Luckily for me I have a vague idea of what I want to accomplish in my life and where I want to be after I finish school. But I still have no idea if what I think is achievable really is and if my dream job will turn out to be exactly what I want it to be.

I am Erica and if you didn’t already catch it, I am a confused yet ambitious teenager trying to figure life out. In that way I don’t really stand out much from the rest of my classmates. We are all trying to figure life out in one way or another. One of the ways I am going about this is cooperative education through my school, St. Michael Catholic High School. This will allow me to not go to class and instead be taught through real-life experience by working with a professional in the field of work I plan on pursuing. I showed up to school on the first day with a clear idea of where I was going to do my co-op placement. ITM Events, of course! I had been doing my research for months and I knew this was the best place for me. And now here I am, writing a blog post on their website and trying not to get distracted by all the other exciting things I have lined up for the next few weeks. It wasn’t a quick and clear path to get to this point though.

I’ll start from the point when I decided I want to be an event planner because I considered many other careers, such as musician, psychologist, and if we’re going way back, a ballerina, before coming to a possibly final decision with event planner. Three years ago I was attending a Pride event called Pride Prom, hosted by Etc. Youth. It was my very first Pride event that I had ever been to and it was pretty exciting. I got all dressed up and my mom took pictures before heading out. I went and had a blast! There was loud music, free junk food, magicians, pictures, a wide variety of different and fun people, and burlesque performances. I got home and was telling my mom all about it and she brought to my attention that there were people behind the scenes making this all happen. At that moment I thought it would be super cool to make events like that one happen for other people. Being an event planner sounded awesome! Over the past three years since then I have done research, looked into different schools and programs, and got a job working for my aunt at a linen rental company. Since I did all that without pushing the idea aside I want to get a real taste of event planning. That is where my co-op placement at ITM Events finally comes in.

I just started at ITM on Tuesday and I met with Julia for the first time on Monday. She told me before I started that I would get to see all sides of event planning; The Good, The Bad, and The Ugly. Just in the few days I have been working here I have already met with Angie, a venue, a high school to help plan their prom, and a graphic designer. That is all on top of getting all my accounts set up, doing research for events and about the event industry, taking over the planning of a Thanksgiving event for Julia’s friends and family, and getting inspired to join my own prom committee and create new ideas for a club I’m starting at school. It has been so fun and exciting to do all of this and I can’t wait to see more and meet more people. I have a pretty busy schedule ahead of me and I know I will get exactly the experience and knowledge to more effectively decide my future endeavors and career.

I will keep you all filled in on what I’m doing and learning as my co-op journey continues by posting a blog post like this one every Friday. I want to share my experiences about The Good, The Bad, and The Ugly parts of the job.

Analytical by nature, Julia excels at conceptualizing the vision for an event as well as managing details large and small. She is a strategic thinker who considers the lifespan impact of an event, taking great care to plan an event today so that it evolves into her clients’ vision of the event five years from now. Julia and her team also work closely with clients with long-running events to analyze the event’s strengths and challenges, and refresh the event to take it to the next level. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.


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