There has been so much discussion about what the event industry is going to look like after Covid. And the right answer is live, hybrid and virtual are all going to live harmoniously together. Our opinion is that live events are going to come back like the Kool-Aid man, “Oh Yeah”. Crashing back into site the minute we are allowed. But this pandemic has opened the eyes of the industry and its clients to what is possible in a virtual and hybrid world.
Virtual and hybrid events have been more successful then I think most anticipated and as time goes on they will only get better. Much to the surprise of many these events have been hugely successful in bringing people together all around the world – like the Global Pride event we were honoured to be a part of, that was able to broadcast a Pride “parade” of sorts for 24 hours through every time zone around the globe.
Organizations that are not normally able to attend a conference on the east coast because it is too expensive for them to fly their team from the west coast have now been able to attend.
And let’s not forget the fundraisers that have blown their targets because they are able to broadcast their events right to the screens of those sitting at home comfortably with their credit card in hand. Instead of paying money for a ticket, a fancy outfit, and getting their hair and makeup done, attendees were able to donate all of that money directly to the charity. www.itmevents.ca/what-is-a-hybrid-event/... See MoreSee Less