I had the pleasure of attending the CSAE Ottawa Gatineau Tete a Tete at the Shaw Centre in Ottawa last week, it includes a trade show portion of the day. I want to tell you how important it is to make an impact on a trade show floor, and share some photos of my favourite booths and why.
Yukon - North or Ordinary
And that they were! Nothing ordinary about this trade show booth. Filled with warm hospitality, I can only imagine is exactly what I would find in the Yukon, opportunities to dress up, have a shot of Two Brewers Single Malt, or a specialty coffee (which is what i chose as it was only 9:00am), it showcased a fun out of the box feel with a saloon bar and whiskey barrels and staff dressed to match.
Fitting with a theme is a great way to associate your brand and incorporate a beverage or food treat to engage attendees. Which is exactly what Regina did, embracing the “Queen City” with an opulent booth display complete with champagne.
Use of lighting and sound is an important element in booth design. Take the Toronto display as an example, it replicated the Nathan Phillips square display and changed colours just like the real thing. The Winnepeg booth is another example of a space that visually draws people to walk right into it, take a photo and you then have the opportunity to talk to them.
A great hot chocolate with a splash of baileys is a great way to stand in line and network while waiting for a photo opportunity, a few words and a book signing with the inspiring accessibility advocate Mr. Rick Hansen. Create those opportunities on the floor, people don’t mind waiting in line when there is something to enjoy and do.