Much to my surprise our post about the value of lanyard sponsorships generated quite a bit of talk on LinkedIn. Among those conversations Jasmine from Voca Marketing reached out to me about some eco friendly options they offer clients. We got chatting and I asked if she would interested in telling you all a little more about them.
Jasmine graduated from the John Molson School of Business with a BAC in Marketing. From there, she worked in a few different marketing roles that revolved around her core strengths in coordination and project management. She never expected her career path to lead her to Voca Marketing and the industry of promotional products.
“The diversity in this industry is exciting. You never know what the next project will be, you work with different brands and sometimes to get be a part of huge events. I love seeing what we do come to life for our clients!”
When she’s not branding your logo on something, she’s most likely playing hide and seek with her son, spending time with close ones or binge watching Netflix.
Are lanyards for an event still a good branded option? There are different opinions about this. They give a brand a lot of exposure during an event but what happens afterwards? Some attendees will keep them, some will give them back at the end of the event and some…will throw them away.
There isn’t much control over what the attendee will do with the lanyard after they receive it. The thought of lanyards going in the garbage is not exactly eco-friendly, is it?
There are more sustainable options for lanyards available for those who still want that brand exposure at an event.
A supplier that we work with in the promotional products industry has a lanyard made from recycled materials (a varying blend of factory scraps, recycled water bottles and/or rubber tires). This production process is less harmful then creating a lanyard with new material.
There are also lanyards made from Bamboo or biodegradable cotton. There is a trade off, logo printing is limited to 1 color. These two materials options will naturally breakdown over time. We need to keep in mind the attachments need to be removed and recycled separately.
The ink is not biodegradable, to be clear. It’s not a perfect alternative, but it is a more eco friendly option.
We are seeing more and more innovation in the industry to provide greener options. It’s so exciting every time I see something new.
So, for the event planner or organization looking at this branding opportunity, know there are environmentally conscious options available to you.