Award Winning Ottawa Event Planning

Day 2 Revisited

Day 2 Revisited
The second day started out with a breakfast session led by Milena Santoro. Her topic was  Pop-Culture & Events – Trends, Topics and Truths. Her main message was to adopt and adapt. What that means is take something “old” or already in existence and reinvent it. Make it new. This works really well for events because we can use so many “old” ideas and make them into new ones that work for our event. This session was quite helpful for me at this time because I am currently working on an event that is entirely based around pop culture. It helped me to come up with some new ideas for the decor that I have been struggling with.
She also talked about the top 10 things every event should have 
1. Colour
2. Fashion
3. Food
4. Interaction
5. Design and Decor
6. Reality TV (I think she used another word here but I can’t remember what it was)
7. Movies
8. Music
9. Technology
10. Corporate Social Responsibility
The next session was done by Jaclyn Bernstein – The ‘J’ Force. She was the first presenter who made me cry. What I loved most about her presentation is that she told us about her office environment and it is exactly as I have been envisioning my company will be when we get to that point. She treats her employees like adults. They don’t have vacation days or sick days. If you’re sick or you need a day off, you just take it. If you want to work from home, you do. If you want to take a longer lunch so you can have your hair done, you do. This is my dream work environment. I want to not only work in this environment myself but I want to be able to provide employees with the best place to work. A place where they feel in control of their lives, they are there because they want to be there, and they work hard because they believe in the success of the company. 
After that they had a Master’s Round Table that was really great. We had 7 of the top event people from Canada and the US all in the same room and they went from group to group where we could as them a specific question. Our group had some really great questions for our speakers and it was nice to hear their honest answers…not their politically correct answers. 
From there we had lunch while listening to David Beahm, the guy who brought me to tears that I told you about last night. His focus was to talk to about how to make money while still keeping your sanity. 
After I pulled myself together after my mini breakdown I spent a bit of time at the trade show. It was good. Not great but good. I found a new supplier though which is great. I am excited to show you what I will be providing locally. We have a few friends getting married and I have heard them saying how they are having trouble getting a certain product in Canada and I believe I found it. I will be talking with the supplier first thing this week and will then hopefully have them on my site by the end of the week.
I was only able to get through the first aisle before I had to head back for the last session. We listened to Marcy Blumfrom New York City. She had many impressive photographs to show and stories to tell. Her main focus was to talk about the 8 things an event must have.
1. Entrance
2. Entertainment
3. Feeding frenzy
4. Climate/Aura/Vibe
5. Surprise
6. The End
7. Timing
And I don’t seem to have #8 for some reason.


My day came to an end after spending about an hour touring the rest of the trade show. They had a table decorating contest going on at the trade show. Some of the tables were created by professional planners/decorators and others were planned by students. Which one do you like best?

Then headed back to the hotel, had a bite to eat and a martini in the restaurant downstairs then sat in my bed for the next 7 hours working. The perfect end to a great day. 
Here are a few more photographs from the day.
Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.


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