Corporate and Special Event Planning

The Ups and Downs

The Ups and Downs
We are now heading toward our fourth year in business and we are doing great and are on the right track. It hasn’t been easy. I have struggled financially, mentally, and emotionally. I have seen amazing successes and I have felt defeat. 
I work at this job 24/7, and yes even in my sleep. I dream it, I live it, I breath it. It’s all I think about. It’s all I want to be doing with my time. 
This last week has been so hard and I am not sure why. At the beginning of the week I was turned down for a job I really wanted to get which kind of set off my week I’m sure. And you know I didn’t even have my hopes up about this particular event. I just knew I could do it over the top and totally blow my client’s expectations out of the water. I am mad at myself for not having presented better and even more mad at myself for sharing amazing ideas that I know some other event planner is going to get to play out now. 
But in this same week of frustration I have also secured two events and I am pretty sure I will have some huge news to share shortly as well. Those are amazing things that I should be so excited about. But for some reason this week I am just not my usual positive self so I am not over the moon like I usually am. 
I will tell you, I am so grateful for my new found group of business friends. God I love them. I love having people I can talk to about my business successes and sorrows and have them understand exactly how I am feeling. I was able to talk with a few of them tonight and I feel much better because they reminded me that I am normal and that what I am working for is so worth it.
I have to remember that even 10 years into my company I will be still having weeks like this because nothing is perfect. And these weeks challenge me to be better. When I stop wanting to get through these weeks then I will know that I have found the end of this journey in my life and it will be time to move on to something new. 
But for right now I am here for the long haul and one of these days I am going to get the big break I have been waiting for and working for. But then again, will I see it when it comes or will I still be looking for something even bigger. Well, guess I have some more thinking to do now. 
Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.

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