Corporate and Special Event Planning

Dreaming In the Moment for 2012

Dreaming In the Moment for 2012
As the clock struck 12 last night I thought of a million things I have to be grateful for, especially after such a difficult evening.
I am thankful for a dedicated, creative employee who dreams with me and never hesitates to go the extra mile, even if it means dressing up like Rapunzel to save the party. I am thankful for my sister and her family for supporting and helping me. I am thankful for my aunt and her family who always support me and offer to help anyway they can. I am thankful for my husband and my two beautiful girls who don’t give up on me, even when things get tough. I am thankful for the friends who go out of their way to help me when it comes down to the crunch.
Last night we put on our second New Year’s Eve party. In fact, we put on two events, one for families with children under the age of 9 and one for families with children over the age of 9.
I put on events myself, as opposed to waiting for a client to hire me, so that I can continue to grow, gain experience and get my name out there. I tend to be a bit impatient and can not sit around waiting for this company to happen. I am determined to make it happen.
The early night party was a huge success, not financially unfortunately, but overall a huge success. The children all had so much fun and it is so unfortunate that other families didn’t come out to enjoy it with us because it was a blast. I will post photos on our website soon. We had a magician who was phenomenal, we had a visit from Rapunzel (Cinderella couldn’t make it at the last minute) and Batman and we did a balloon drop and a parade through the hotel lobby. The parents got great food while the kids devoured a candy buffet complete with two gingerbread houses they were actually allowed to eat!
Last night my heart was broken when not one person came to our later night party. The second half of the night had such amazing potential. We had a beautiful party room for mom and dad and a cozy, comfy movie room for the kids. We had a great movie playing, popcorn with seasoning, a poutine buffet and so much more. Not one person came. We had lots of interest throughout the day from people staying at the hotel but in the end we cleaned up at 10:30 and finished off our night with my family and my sister’s family cuddled up on the pillows watching the movie.
I went to bed last night without saying too much. What could I say, there was nothing I could do to change what had happened.  The first part of the night was very successful and the parents enjoyed it immensely and the kids LOVED it!  The second part of the night had so much potential but in the end failed.
I woke up this morning feeling sick to my stomach. Surprisingly not about the money I lost but more about the disappointment of not putting on an event that people were dying to come to. I thought I had figured out the needs of the typical family and really thought parents would be all over a party they can enjoy with their kids.
My friend came to pick up the projector he had lent us for the movie and asked how the party went. I told him what had happened. He looked me straight in the eye and told me to not to let this get me down. He told me that he knows I am doing these events to get my name out there but that I am above this and that I don’t need to prove myself. He told me that I am great at what I do and it is all going to come together.
It was at that moment that everything came together. He said exactly what I needed to hear. He is right, I am great at what I do and I don’t need to prove myself by spending my own money on events to advertise myself. I am going to continue on my current path and I am going to get that grant and bring on a strong rental division that can compete with the big names in the area and I am going to put together a killer proposal for an upcoming conference in Kingston so that we can kick start our corporate division. My name will spread within thewedding industry through the rentals and my name will spread through the conference world because of the contract in Kingston.  Spreading my name while making money…now there’s a concept. 🙂
I will then be set, the two biggest event planning industries will be under my wing and everything else will be just the fun stuff we do in between.
So 2012 brings with it a new beginning. No more trying to prove myself. I have spent the last year and a half busting my butt proving my abilities to anyone that would listen. Now I will let the clients come to me. Clients who need me, who respect me and what I have to offer. We are going to have a strong year this year. 
On the personal side, I will continue to work hard at both jobs. I realized this morning that I miss having excess money that my family can spend as we wish because I was spending it all on party stuff. In order to have that extra spending money I have to continue to work at my consulting company and I am prepared to do that because in the end comes big rewards. I will be able to have the best of both worlds, a company that excites me and a nice pay cheque that allows my family to live more than comfortably and travel the world.
That’s my dream for 2012…a successful event company that excites me and carries itself financially and working at a job that pays me well so that our family gets back on track with regular pay cheques from me so that we can still enjoy our amazing life to the fullest.
Bring on 2012!

Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.

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