Corporate and Special Event Planning

Can You Afford and Event Planner?

Can You Afford and Event Planner?

Can you afford to hire an event planner? Can you afford not to?

When you start in a new industry the hardest thing to figure out is pricing. How do you charge? I heard some people charge to do this or that, should I be doing that? For competitive reasons no one ever answers your questions directly. And anyone outside your industry can’t really give you the right answer because they just don’t know either. So we have been doing so much thinking about pricing that my brain was starting to hurt when all of a sudden it all came together!! And by George I think we’ve got it. As an example of our affordable pricing I am going to use a child’s birthday party as an example because I think the majority of you that follow us are still throwing kids parties.

The trend these days is to go to a full service party place so you don’t have to do anything and you can leave the mess there. Well, those parties are impersonal and get boring pretty quick, especially when every kid in the class has done the same party. And, you usually end up spending way more than what they said you would because you needed another jug of $8 KoolAid and you had to supply the loot bags and cake.
Well,with the pricing schedule I have just set up I can make your child’s birthday party original and reflective of his or her personality. Not only will I sit with your son or daughter and talk about what THEY really want their party to be like but I can make it affordable and easy for you.
So I meet with the birthday boy or girl for a half hour and we talk about ideas, themes, colours, cake and loot bags. I go back to my office and put together the event plan. I then start ordering all the products that we need for the party. The best thing about me shopping for your party stuff is that I have wholesalers and I get items at wholesale prices. You know that stuff you see at Party Packagers and the Dollar Store, well guess what I can get it for less than that. And the best part is, you get it for the price I get it at. Once I have purchased everything I then put together all the loot bags for you and make sure that all your activities are planned so that the kids will stay busy the entire time, leaving no time for them to make a mess of your house.


Party day arrives and the two staff I have hired to run your party knock on the door, about a half hour before party time, with a box of goodies. They come in, set up and wait for the arrival of all the crazy kids. The party starts and my energy filled staff run the kids through the activities. The only thing we ask is that they are not left alone with the kids. We are not providing a babysitting service.
When the party is done my staff stick around to say good bye to all their new little friends and spend the next half hour helping you to tidy up. Then they are out the door and you are all done for another year.
Pretty simple right? Yup and the best part is, it’s affordable. 
Here’s how the pricing works. This example is based on a two hour kids party for 5-8 kids ages 5-9
Event Development and Coordination $100
Event Staff  $90
Then we need decor, table settings, food and any required activity items depending on what theme we are working with. I pride myself on doing the best I can with what you already have on hand and anything we need to buy I do my best to find you the very best price I can. The average party at one of those indoor juggle gyms is about $250. Well we are $190 and do I think I can do the rest for $60. Yup, pretty sure I can and if not it will be pretty close.
I am confident with our new pricing schedule and am excited to start applying it across the board. The only service that you will find that will be slightly different is our weddings because there are a lot more variables to every bride’s wedding day. 
To show you just how confident I am with the service we can provide we are going to run a contest and the prize will be a birthday party planned for one lucky boy or girl. Our planning and day of services will be free of charge, all the parent has to pay for is any products or food we have to purchase. The contest is open to any child that is between the ages of 5 and 7 and lives in Kemptville, North Gower, Manotick, Osgoode, Brockville, Prescott, Spencerville, Oxford Mills, Oxford Station, Winchester, Smiths Falls, Merrickville and any other small town in that same area. The party will be a 2 hour party held in your home, for no more than 8 kids (including the birthday boy or girl and any siblings) and be held before October 1, 2012.
There is one other requirement on the part of the parents, you must complete a one page questionnaire and write a two paragraph description of the party; how it unfolded, what you liked, what you would like to see changed and of course what the birthday boy or girl thought. The write up must be provided to us within one week of the party. Any photos you’d be ok with sharing would be appreciated.


How do you enter? Go to our Facebook page and post on our wall a photo of your son or daughter and have them tell us, in their own words what their dream birthday party would be and why. Let them dream big.. if money, time and location are not an issue. Entries must be at least 5 lines long. Entries must be submitted by June 1, 2012 at midnight. We will then have everyone vote on their favorite dream birthday party idea by “Liking” your child’s birthday party idea.
Go on now and spread the news. Tell all your friends!


Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.


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