Corporate and Special Event Planning

Always Learning

Always Learning
I’ve always loved learning. I knew it was time to change jobs when I stopped caring about learning anything new in my old job. I am learning so much in events. I am certain that most people who go through events in schooling think that it’s all like planning their own wedding or party…picking pretty colours, sending out invitations and booking a pretty hall. When I attended the event planning conference last winter I was really surprised at how many speakers were talking about how much marketing they actually do for their clients. Events at the level that I want to work are not only about making sure the room looks pretty, the food is hot and the venue’s bill is accurate but it is about sponsorship, branding, and politics. 
I know I am working in the right line of work when I have a great idea in mind and I bust my ass to line everything up just so. Then I attend a meeting where that all goes out the window because of something I didn’t think about or know and when I leave the meeting instead of feeling defeated I feel further challenged. 
That happened yesterday when we attended a meeting for one of the projects I am working on and we were thrown a bit of a curve ball. Not a bad thing just a new angle that we hadn’t considered and we will now have to make some pretty major changes and it will add a great deal more work to the project. A great deal more work that was not taken into account when quotes for staff pay were discussed.
So as with any event I am realizing that there is always more work involved then originally anticipated. You always have to be prepared for more and be open to learning something new. I am excited by everything that I have been learning and I am comfortable with saying that I don’t know everything. I am good at what I do, I know that. But I have so much more to learn and I am excited by that. I can’t wait until I am spending every day entirely focused on events and learning new things. I truly want to be the best at what I do and to do that I have to have an open mind and always be prepared to learn something new.
Julia O’Grady has big vision, fresh ideas and a proven track record in the events industry. She and her team work hard to exceed client expectations and push ITM Events to achieve greater heights. A driven entrepreneur, Julia also manages the business side of ITM Events including human resources, finances, marketing and writing grant and sales proposals. In taking a high level approach to event management, Julia is able to visualize a project from inception to successful execution. She attracts valuable sponsors by offering meaningful opportunities to engage with participants. Julia uses her keen analytical mind to create incredible events that maximize the available budget. When Julia isn’t planning unforgettable events, she loves travelling the world with her family, staying active, and enjoying fine food and martinis.


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